Matt Baxter
Baxter & Bailey
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Brand Impact Awards
In its ten-year rise as a global award scheme, BIA needed an identity that matched its world-class reputation. We designed a distinctive system centred around the ‘I’ for Impact, symbolised by the BIA Mallet—a tool linked to the essence of craft.
Their new trophy and visual identity system, reinforces BIA’s growing global reputation. Our design and campaign focused on making the Mallet iconic, ensuring it becomes a lasting icon of impact in the design community.
Taxi Studio’s iconic new identity makes the ‘I’ in ‘BIA’ the star."
Nick Carson
BIA Jury Chair
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