Beronia

Raising the Global Standard

Owned by family-run winery González Byass, Beronia brings over 50 years of winemaking expertise, and a reputation built on trust. But in a category defined by familiarity and fierce competition, heritage alone is no longer enough to drive growth. To secure its future, Beronia needed to evolve, without losing the premium cues expected by its loyal audience.

With global rollout underway, we were tasked with defining the global vision and design standard with enough flexibility for markets to adapt locally. The ambition was clear: inject renewed relevance into the brand by bringing its founding idea, the joy of shared moments with friends, to life in a way that resonated with a new generation of wine drinkers, while continuing to reassure existing ones.

Previous Design

We reimagined Beronia as a brand born among friends and designed to be enjoyed with them. The refreshed identity balances warmth and sociability with confidence and craft, translating shared moments into a visual language that feels both inviting and premium. Across the portfolio*, illustration plays a key role shifting between red and white wines to reflect different consumption occasions, from relaxed gatherings to more celebratory moments, creating a sense of closeness and relevance wherever Beronia appears.

Underpinned by a clearer, more flexible system of brand assets, the new identity establishes a consistent global standard while empowering markets to adapt with confidence. The result is a brand that stands out on shelf and feels at home on the table — ready to connect across generations, cultures, and markets.

*Designs may vary across geographies to comply with local regulatory requirements within the wine sector.

Taxi Studio gave us a winning new brand visual identity that added distinctiveness to enhance shelf impact, inject the brand idea about friendship and create a system to navigate our wide portfolio."

Albert Alonso Cuni

Global Brand Director